# AI innovation takes centre stage at Cerillion’s 2025 Product Forum

- Link: https://www.directorstalkinterviews.com/ai-innovation-takes-centre-stage-at-cerillion-s-2025-product-forum/4121196666
- Published: 2025-05-14T16:25:00+01:00
- Author: Amilia Stone

Cerillion’s latest Product Forum has once again demonstrated why this telecoms leader
continues to command the attention of investors and industry experts worldwide. 
Packed with breakthrough features and customer-driven innovation, the event laid
out a clear vision of how Cerillion is transforming service providers’ digital capabilities,
driving faster growth and operational excellence.

Broadcast live to a global audience, the May 2025 Product Forum highlighted major
upgrades in Cerillion’s flagship BSS/OSS suite. The spotlight fell on the new Promotions
Engine, a game-changing tool that empowers both IT and marketing teams to collaborate
in real-time. This allows service providers to rapidly define, validate, and launch
new promotions directly into the product catalogue. The result is reduced time-to-
market for new offers, giving operators a competitive edge in an increasingly crowded
landscape where speed of execution is critical.

Cerillion also unveiled its latest advancements in artificial intelligence, integrating
AI-powered Intelligent Assistants directly into the BSS/OSS platform. These tools
are designed to enhance both customer service and operational performance. Bill 
Intelligence provides clear, human-like explanations for billing changes, giving
customers immediate clarity and reducing the burden on call centres. Meanwhile, 
the new Sales Assistant uses generative AI to recommend the best-fit products based
on customer requests, automatically creating quotes that are ready for immediate
acceptance. This not only shortens the sales cycle but also helps sales teams deliver
a more personalised experience.

Further upgrades to Cerillion’s Self Service and Mobile App platforms were revealed,
supporting the growing industry demand for composable, digital-first customer experiences.
These enhancements give end-users more flexibility and control, helping service 
providers strengthen customer loyalty while reducing support costs. Cerillion’s 
investment in these platforms reflects its understanding of how user expectations
have evolved in the digital economy, where convenience and self-management are now
standard.

Throughout the forum, Cerillion’s Product Director reinforced the company’s commitment
to customer-led innovation. By listening to customer feedback and incorporating 
it into their product roadmap, Cerillion continues to prove that it is not only 
delivering technology leadership but also driving measurable business outcomes for
its clients. This strategic alignment ensures that Cerillion’s solutions stay relevant
and value-driven, helping telecoms providers accelerate their digital transformation
journeys.

_**[Cerillion plc](https://www.directorstalkinterviews.com/company/cerillion-plc/cer.l)**(
[LON:CER](https://www.directorstalkinterviews.com/company/cerillion-plc/cer.l)) 
is a leading provider of billing, charging and customer management systems with 
more than 20 years’ experience delivering its solutions across a broad range of 
industries including the telecommunications, finance, utilities and transportation
sectors._

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