# Advanced Oncotherapy Plc Q&A with Hans von Celsing

- Link: https://www.directorstalkinterviews.com/advanced-oncotherapy-plc-qa-hans-von-celsing/412726990
- Published: 2017-04-10T10:44:22+01:00
- Author: Giles Arbor

Following the new appointment at **Advanced Oncotherapy Plc** (LON:AVO) as Senior
Independent Non-Executive Director, Mr Hans von Celsing talks to DirectorsTalk about
his past experience, the present and his thoughts on the future of the company.

**Q: Hans, could you tell us about your experience in radiotherapy and how that 
relates to your role as an adviser to Advanced Oncotherapy?**

**A:** I have spent most of my career in radiotherapy and have been involved in 
this market since the mid-80s. I joined Elekta in the early stages of its development
and helped grow the business to a global radiotherapy company with a market capitalisation
of 30 billion Swedish kroner. I was also involved in the development and promotion
of the Gamma Knife, with the aim of creating radiotherapy systems for neurological
indications with more accurate tumour targeting and in advanced imaging/3-D positioning
systems.

**Q: And in addition to Elekta?**

**A:** I was also involved with Mevion at an early stage and helped it in its international
development effort. Mevion technology was an important step in making proton therapy
systems clinically affordable on a broader scale.

**Q: So you have seen the full spectrum of radiotherapy applications and systems:
from small start-ups to big corporations and from state-of-the-art radiotherapy 
systems with advanced treatment room facilities to one-room proton therapy systems?**

**A:** That’s correct.

**Q: So you must have seen a lot of changes and evolution in the field of radiotherapy?**

**A:** Absolutely! When I started out in the 80’s, radiotherapy was not a favourable
treatment choice. Patients treated by radiotherapy were generally very sick and 
were some of the worst cancer cases. Radiotherapy had many side effects and outcomes
were often not that favourable.

**Q: Why was this the case?**

**A:** One of the biggest issues was accuracy of beam delivery and tumour targeting.
The imaging systems and computing power used to deliver radiation beams to the tumour
site were considerably less accurate by today’s standards. Excessive doses could
be delivered to healthy surrounding tissue, with consequential and unwanted side
effects.

I am pleased to say there have been many advances in beam targeting and improvements
in this area will lead to more accurate dose delivery and improved patient outcomes.
The LIGHT system has the potential to provide a further leap forward in the accuracy
of tumour targeting.

**Q: So Elekta, then Mevion, and now you’re helping Advanced Oncotherapy. Why AVO?**

**A:** AVO and its LIGHT system is amazing technology and offer a great opportunity
for the advancement of proton and particle therapy technology. AVO is developing
a Linac–based (linear accelerator) proton therapy system; all other competing proton
therapy systems use cyclotrons, synchrocyclotron or synchrotron accelerators. This
group originated from physics laboratory experiments. A Linac system is designed
specifically for medical use and lends itself extremely well to cancer therapy. 
I also see much of the excitement at AVO that I did when Elekta and Mevion were 
at similar stages of their development.

**Q: So what are some of the key features of LIGHT?**

**A:** One is the ability to electronically control the energy delivered to the 
tumour site. This energy can be changed rapidly both in terms of energy amount and
energy positioning without the need for physical absorbers or other methods. The
required dose can be delivered to the exact site many, many times per second.

LIGHT is also an integrated system. An all-in-one or integrated solution, which 
provides a system for beam production, treatment planning and accurate beam delivery
reduces the risk of errors arising in interoperability between different systems.
The treatment planning software and solution that is being developed is, I believe,
state-of-the-art. It is simple and its one-touch, one-screen panel will enable radiotherapists
and radiation oncologists to devise the best treatment solutions for their patients.
The ability to serve multiple treatment rooms is another key feature; the LIGHT 
system can power up to five treatment rooms, thereby reducing the incremental cost
for each room.

**Q: Ok. So what’s the significance of this in relation to the potential take-up
of LIGHT?**

**A:** The economics of any treatment are critical in many healthcare decisions.
It is also not just the incremental cost of each room which is relevant. By virtue
of being linear, compact and modular, LIGHT lends itself to easier installation 
and, hence, lower building/installation costs.

**Q: What do you think the future holds in store for Advanced Oncotherapy plc? What
should they do next?**

**A:** Essentially what they are already doing. Sticking to their plan of building
their first machine, with first installation due at Harley Street, London, integrate
imaging for adaptive therapy planning and to continue to generate interest globally
for the LIGHT Proton Therapy system.

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