# Abode uses KBB Birmingham 2026 to reinforce product strategy and market position

- Link: https://www.directorstalkinterviews.com/abode-uses-kbb-birmingham-2026-to-reinforce-product-strategy-and-market-position/4121241796
- Published: 2026-02-26T15:23:00+00:00
- Author: Amilia Stone

Abode will use its return to KBB Birmingham in March 2026 to make a clear commercial
statement about product development, category focus and brand positioning within
the UK kitchen and bathroom market. The company plans a substantial presence at 
the National Exhibition Centre, structured around a series of coordinated product
launches intended to drive retailer engagement and specification activity through
the coming trading cycle.

At the centre of the presentation is a full relaunch of Abode’s boiling water tap
range. The updated collection incorporates revised 3X boiler technology and introduces
new tap designs and finishes aimed at widening its appeal across multiple interior
styles. This category has become increasingly competitive, with rising consumer 
awareness and stronger adoption in mid to premium kitchen projects. =

The exhibition stand will be organised into four defined lifestyle settings reflecting
Traditional, Personalisation, Contemporary and Scandi themes.

_**[Norcros plc](https://www.directorstalkinterviews.com/company/norcros-plc/nxr.l)**(
LON:NXR) is a leading B2B producer of branded bathroom and kitchen products for 
its UK, South African and selected export markets. The portfolio is characterised
by strong individual brands, together providing product breadth and channel diversity
from a strong supply chain base._

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