Purplebricks Group Plc (LON:PURP) CEO Micheal Bruce talks to DirectorsTalk about an impressive set of results, the property market post brexit, view for 2017, the launch into Australia and possibility of further international expansion.
Purplebricks Group Plc is the leading next generation estate agency in the UK, combining highly experienced and professional Local Property Experts and an innovative use of technology to help make the process of selling, buying or letting so much more convenient, transparent and cost effective. The company is transforming the way people perceive estate agents and estate agency.
Unlike traditional agents, where customers only pay upon the sale of the property, which effectively means that those that do sell pay more in order to cover the costs of those that do not sell, Purplebricks believes it is more equitable that everyone should pay, charging a flat fee at instruction. This helps to avoid the industry issue of time-wasters and those that are merely ‘testing the water’ and underpins the low, flat fee model